I’m delighted to kick off our blog with the official announcement of the Cause Innovation brand.
We’re developing what I believe will be a cause consultancy like none other. And there’s no better way to summarize it than through a brand that says it all – Cause Innovation (CI).
As our strategists have engaged with clients over the years, we’ve realized that their needs surpass traditional cause marketing initiatives. Organizational and resource development are key to many nonprofits, as is a need to integrate fundraising disciplines to provide the most innovative approach to fundraising and cause marketing. Through Cause Innovation, we take a holistic approach – we look at the entire organization from fundraising to awareness to brand – and we utilize these strengths to build what is unique, yet realistic, for each organization.
We like to look at Cause Innovation as taking corporations and nonprofits to the next level. We are a partner that has a passion for our clients’ causes, and we know the difference between what’s been done, what’s merely doable and what’s truly innovative. We know the difference because we’ve sat in that chair – we’ve been nonprofit and corporate cause leaders, and we use those experiences to the advantage of our clients.
Another facet of Cause Innovation that will be unique is the strategists we bring to the table. CI is a consortium of senior consultants – a seasoned group of strategists that bring phenomenal experience to the table. Over the next few months, we’ll be adding new thought leaders to the mix and announcing some exciting additions to our team.
So, again, welcome to Cause Innovation. Our invitation to you is to join us here for insight, information and, well, some fun! Make sure you take a minute to share your contact info with us and we’ll notify you with blog updates as well as our Cause Intelligence newsletter. We’re off to cause innovation, and hope you’ll join us to do the same.
